Rusty Cox likes to do things right. And he is not afraid to do what it takes. Lately for him that means adding an additional 50,000 square foot distillation and aging facility to expand Davis Valley’s distilling operations to fill 100 barrels a day, seven days a week, as well as the capacity to hold and age an additional 20,000 barrels.
Despite those numbers, Rusty is committed to doing things the old fashioned way when it comes to making good whiskey. You may have heard about the new Black Dog White Dog all-inclusive barrel-aged program to sell barrels of consistently high-quality, along with 3 years of aging at the 0-1 year price.
The program evolved with the help of Victory Spirits Development to solve a pain point for the growing number of craft distillers lacking the time and/or resources to bring a true craft quality aged bourbon to their brand offerings.
Listen to Rusty describe what sets his white dog apart from the others:
Investing in Bourbon’s Future
to Enable Strong Craft Brands
Of course, in order to truly serve the needs of start-up and emerging distillers, there are options for investors to finance the contracts, providing time to bring the aged product to market to turn it into money before the payback period begins.
For some distillers, like Marc Christenson of Dented Brick Distillery, it’s a game-changer. “I was going to buy 4-8 barrels to get started, but with the prospect of financing, I can make a much larger commitment.” For many, this is the key to being able to bring a volume of craft product to market to seize a larger share of demand.
The Opportunity to Invest in Profits and Privileges
Rusty and his team at Davis Valley Distillery love what they do, and it shows in the quality of the juice and the pride and hospitality that is plain to see for anyone who pays a visit to the original mountain top distillery and the Saltville distillery and rickhouse.